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Digital Strategy
Which areas should the Digital Strategy of a company cover? Why and for what reason is it necessary? Defining and detailing these strategies is essential at a time of exponential technological disruption that demands agility in decision-making. We help management profiles who are leading or will lead digital transformation and change processes at business, customer, employee or organisational level.
Write to us
strategy@babel.es- DIGITAL STRATEGY
- DIGITAL BUSINESS
- DIGITAL INNOVATION
- BUSINESS MODEL
- DIGITAL PRODUCT
- OBSERVATORY
- CUSTOMER EXPERIENCE
- CUSTOMER JOURNEY
- DIGITAL MARKETING
- ECOMMERCE
- OMNICHANNELITY
- DIGITAL COMMUNICATION
- EMPLOYEE EXPERIENCE
- DIGITAL WORKPLACE
- AGILE
Innovative methodologies
tailored to the customerPractical and creative approach
that is both quantitative and qualitativeDeliverables
that are visual, consistent and executableVisualise and design your (digital) business with innovative products and services
We provide environments and resources in which you reinvent the future of your company using today’s technologies, with open approaches to digital business and for the defining and (re)designing of products and services: digital & mobile & remote.
We define corporate innovation and data-driven strategies to help you along the way, with supporting elements such as the trend observatory and the disruptive technologies lab.
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With customers and consumers at the heart of your strategy
We work using communications and the brand, along the customer journey in which we analyse all the company’s points of contact with the customer.
We define plans with an integrated approach (Digital Marketing – eCommerce – CRM) that provide us with a 360° view of the customer. Always offering the best user experience (UX – UI) in all digital assets involved in the strategy.
The employee at the centre of change
A corporate digital strategy must include employee-oriented initiatives, actions, and plans. Because people are the key to the success of projects within an organisation. Areas such as the training and development of digital skills, internal communications, or the implementation of new digital collaborative and teamwork environments should be defined and coordinated with business and customer strategies.
In addition, the design of attracting and recruitment activities as an employer brand must be highly innovative to attract the best digital talent.
And with an agile organisation that allows the strategy to become a reality
Doing new things often involves doing them differently. The agile paradigm must be disseminated within the organisation, but in an orderly, planned manner. Process automation is widespread in companies, and we need implementation plans with a clear analysis in terms of adoption and cost-profit. Data management and governance is another key aspect to be worked on when it comes to organisational agility.
Tools are not everything… but we prefer to use the best.
Technology focused on success
Discover the scopes and projects where we have been accompanying and growing with our clients for years.