Página principales Sectores de Babel Sistemas de Información
Energy and Utilities
The global energy market is evolving towards a more open and competitive approach, which means that large companies must completely change their business models in order to continue to play a leading role in the future.
The empowerment of consumers, their communication habits, and use of technology require new ways of managing and organising marketing, which end up having an impact on the entire value chain.
+17,000 km of infrastructure
Our clients manage +50 million supply points
+ 8,000 million readings a year
New capabilities for new scenarios
New scenarios should take into account general factors such as climate change, the acceleration of urban development, demographic changes and technological advances. There are also disruptive factors that must be closely followed, such as the new behaviour of the residential consumer and SMEs, the new distribution channels, the new production service models and, of course, the new governments and regulations that have an impact on the economic model and financial performance of investments.
Of all these factors, Babel brings its capabilities and experience in the field of digital technologies to energy marketing and distribution network management activities.
Our focus on utility clients
In marketing for the residential segment and SMEs, the client is the focus, so personalisation and trust in the relationship is the key to success in a more fragmented and competitive market.
New relationship models along with new products and services must respond to new client needs and behaviour in the face of issues such as eco-energy, concerns about optimising and predicting consumption and spending, self-consumption, self-management and the 24x7 immediacy offered by digital channels.
All this, given the high volume measured in millions handled in this sector, requires a complex strategy combining the existing capacities in the market provided by transversal technologies such as big data, artificial intelligence and machine learning, the data provided by additional technologies in the energy field and IoT such as smart metering or smarthome, and the talent available in each company.
Smart grid and smart metering
The asset is the focus in the management of distribution networks, not only in an attempt to optimise recurrent investment and expenditure for its maintenance, but also to maximise its performance and ensure the quality of supply to be provided. In this case, the new financial and management models associated with assets will require increasing performance and lower expenditure, a scenario that again requires a combination of big data, artificial intelligence, machine learning and cybersecurity capabilities with the data and management capabilities provided by smart grids and smart metering. In this area, the inclusion of other technologies more closely related to physical distribution in the territory, such as 5G and drones, will also be important in the combination.
Maintaining the dominant role of large companies in the energy sector will depend heavily on the capabilities to incorporate strategy, business and talent with new digital technologies.
