The Risk Data System (SIR) has been developed for the Endesa Marketing and Commercial Risks Department, a department created from the need to evaluate the risk of customers’ failure to pay. With the crisis, the Commercial Risks department arose along with a new role, the risk analyst, responsible for analysing and recommending the operations for commercial proposals (for electricity as well as gas). However, the department's tools were manual, which led to many inefficiencies.
To offer a solution to this situation, BABEL created a custom application for the Risk department, to centralise procurement applications and provide a solution that compiles all sources of information (internal and external), thus providing a unique view of the customer. This application can profile users by region and category, providing information about commercial activity to senior management and, in general, helps to improve the information quality and productivity.
Capacity: Greater productive capacity.
Greater visibility: Visibility of all commercial activity.
Less risk: Better information control.
Cost savings: Analysis activity is optimised by compiling information.
Quality: Improved quality of service. Improved information quality.