Case Studies // User // Loewe

Gamified Trade Development

Gamified Trade Development Loewe opts to gamification in order to revitalize their sales and at the same time foster a spirit of collaboration between the store teams. Two initiatives, the first in Europe and the second in the Pacific Asia region, which focused their creative strategy like a regatta competition. At the same time, they launched a communication plan with messages to motivate the participating teams.

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