Optimised CRO for purchase flows while increasing the e-mail opening rate
Conceptualisation, design and construction of the public channel, private area and redesign of purchase flows.
- Data Driven
- Digital Analytics
- Customer Journey
- UI Design
- Design System
CROin purchase flows
Data Drive, qualitative and quantitative techniquesfor decision making
ITCSS, BEMITin the construction and creation of a Design System
A redesign that improves conversion
The main activity of Informa is the marketing, distribution and preparation of commercial and financial information databases of economic agents. They have information on over 290 million companies in more than 200 countries.
At business level, Informa focuses on the large-scale marketing of its products, while eInforma is the digital brand focusing on SMEs, the self-employed, and individuals.
Find out about the result
Improvement of the customer experience
User perception of a more usable, modern and innovative product.
Optimisation of purchase flows, with special emphasis on the mobile context.
30% increase in e-mail opening rate