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Babel UX Informa. Man sitting on the bank of a river with a snowy mountain in the background
UX-Informa

Optimised CRO for purchase flows while increasing the e-mail opening rate

Conceptualisation, design and construction of the public channel, private area and redesign of purchase flows.

  • Research
  • Workshops
  • Focus
  • Benchmark
  • Wireframing
  • Data Driven
  • Digital Analytics
  • Customer Journey
  • CRO
  • UI Design
  • Frontend
  • BEMIT
  • SASS
  • ITCSS
  • Gulp
  • Design System

CRO

in purchase flows

Data Drive, qualitative and quantitative techniques

for decision making

ITCSS, BEMIT

in the construction and creation of a Design System
BACKGROUND

A redesign that improves conversion

The main activity of Informa is the marketing, distribution and preparation of commercial and financial information databases of economic agents. They have information on over 290 million companies in more than 200 countries.

At business level, Informa focuses on the large-scale marketing of its products, while eInforma is the digital brand focusing on SMEs, the self-employed, and individuals.

Babel UX Informa. Multi-device view of the EInforma platform
RESULTS

Find out about the result

  1. 01

    Improvement of the customer experience

    User perception of a more usable, modern and innovative product.

  2. 02

    CRO

    Optimisation of purchase flows, with special emphasis on the mobile context.

  3. 03

    30% increase in e-mail opening rate

    Commercial e-mails.

Technology focused on success

Discover the scopes and projects where we have been accompanying and growing with our clients for years.

Technology focused on success

Discover the scopes and projects where we have been accompanying and growing with our clients for years.