We focus on the user, embarking on each of the phases serving to provide a comprehensive response to their needs, from research using qualitative and quantitative techniques for a comprehensive vision, always seeking to listen to the data in order to support our design decisions with evidence. Including the defining and identifying of friction points for the user, creating people, analysing journeys, organising the information architecture, devising quickly and testing with the users themselves to debug and optimise a validated solution to then streamline construction. To do this, designers and developers work in sync to ensure an understanding and technical feasibility of the development.
However, the work is not done once we are deployed in production. We measure, optimise, and measure again.
Once our work is complete, we like to record what we have done in writing using a Design System, a single, reliable source of truth that enables us to standardise and give visual consistency to developments, a series of design principles and rules of use that make up an ecosystem of patterns ready for use in building new digital products.
In short, we use the same ingredients but with different recipes for each client. We adapt our cuisine to each need, selecting the right techniques for each project and situation.