Particular emphasis was placed on the research phase with a view to defining objectives, clearly identifying our target, analysis of the analytics, benchmark, workshops with the communications and business areas...
Once we had collected all this information, we worked on and devised what our product should be: information architecture, value proposition, wireframing… all to adapt to the needs of our target and business goals.
The result was a modern, consistent and coherent product with intuitive navigation, encouraging the “findability” of contents and with a well-worked UI design and minimalist visual code in terms of both design and content. Communications focused on strong messages while promoting a customer-based approach, giving special prominence to services.
The need to promote the brand image to the general public meant that generating content and ensuring they go viral became especially relevant, focusing on the generating of audiovisual content, all without losing sight of content accessibility (WCAG), as this is a public entity and must comply with Law 56/2007 on Measures to Promote the Information Society.