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Babel Multi-experience Development Gestamp. GPCS Formula advertising poster with a racing car
Multi-experience Development. Gamification. Gestamp

Gamification as an engagement lever for employee training

Conceptualisation, design and construction of the gamified initiative Formula Gestamp. An innovative way to enhance knowledge within organisations.

  • GAMIFICATION
  • INCENTIVATION
  • TRAINING
  • MOTIVATION
  • UX
  • RESEARCH
  • WORKSHOPS
  • DEFINITION
  • IDEATION
  • UI DESIGN
  • MOBILE
  • DEVELOPMENT

Gamification

as a training technique

Incentive

as a way of involving the employee

Time to Market

in weeks
BACKGROUND

A client who always gives us confidence

More information

Gestamp is a global company dealing in the design, development and manufacture of metal components for the car industry, present in over 23 countries and with which BABEL has been working on a regular basis since 2013.

The sometimes inorganic growth of Gestamp means that the way factories work must be rethought in order to optimise manufacturing processes and make their production lines more efficient and save costs. This involves creating new ways and methods of work, and training their employees in these methods.

Specifically, GPCS training aimed at new working methods was given to more than 2,000 employees in over 15 countries, with the assistance of 41 teachers.

Babel Multi-experience Development Gestamp. Pantallas de la web vistas desde distintos navegadores
Babel Multi-experience Development Gestamp. Application screens seen from mobile devices
RESULTS

Find out about the result

  1. 01

    Average appraisal of the initiative by employees of 8.5 / 10

  2. 02

    Reinforcing a new method

    throughout the Gestamp group

  3. 03

    80% participation of trained employees

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